Tracking the effectiveness of marketing campaigns and making more informed decisions about where to allocate resources was a top priority for me. After going through the SQL Track, I feel more confident than ever in manipulating data.

Bianca Bianchi Saven
Product Marketing Lead

  • San Francisco, CA
  • 50 - 100 employees
  • Education

Bianca Bianchi Saven

Save Time Using Automation to Calculate Marketing ROI

The Problem:

Bianca is on the Outschool marketing team, and is responsible for measuring if marketing campaigns are successful or not based on their ROI.

Before Enki, she needed to manually gather data about the results of each campaign to calculate ROI.

Enki’s Solution:

Using the skills she learned from Enki's SQL Track, Bianca built a dashboard that can automatically gather the data used to determine the ROI of any marketing campaign.

Instead of manually gathering and visualizing ROI data, Bianca can instantly track the progress of the campaign vs its cost.

The Results:

This automation has saved Bianca 4 hours of time a week that would have otherwise been spent manually calculating the ROI for each new marketing campaign. 

This works out to approximately $14,500 in lost time being saved every year.

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