Jocelyn Hu

Save Time Using Automation to Assign Customer Personas

The Problem:

Jocelyn is on the Privacy.com marketing team, and is responsible for segmenting users into personas to deliver targeted marketing strategies. 

Before Enki, categorizing new customers by personas was a manual process each time a new customer signed up.

Enki’s Solution:‍

Using the skills she learned from Enki's SQL Track, Jocelyn built a dashboard that automatically groups customers into personas based on their characteristics.

Instead of manually assigning a persona whenever a new customer signs up, they will automatically be sorted into their persona and displayed on the dashboard.

The Results:

This automation has saved Jocelyn 5 hours of time a week that would have otherwise been spent manually retrieving customer data and using it to assign personas to new users. 

This works out to approximately $16,600 in lost time being saved every year.